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and a media personality who covers the future of business

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Amy Jen Su and Muriel Maignan Wilkins

Data Driven: How Performance Analytics Delivers Extraordinary Sales Results Vendor Code_B055 macam-macam hal pulaData Driven is a uniquely practical guide to increasing sales success, using the power of data analytics. Written by one of the world's leading authorities on the topic, this book shows you how to transform the corporate sales function by leveraging big data into better decision making, more informed strategy, and increased effectiveness throughout the organization. Engaging and informative, this book tells the story of a newly hired sales chief under